Brand
Products made in: China, Mexico, United States
Company:
Name: Stanley Black & Decker
Location: United States
Website: https://www.blackanddecker.com
Description: Black & Decker is a well-established company in the field of power tools, home improvement products, and small household appliances. It operates as a subsidiary of Stanley Black & Decker, a corporation based in the United States, with its headquarters located in New Britain, Connecticut. Although Black & Decker has a strong global presence, its products are manufactured in various locations around the world, depending on the specific product line and target market. For the Canadian market, many items are produced in countries such as China, Mexico, and the United States. The company maintains a network of manufacturing and distribution facilities that aim to balance production costs with regional demand.
In Canada, Black & Decker is a familiar brand name, offering a wide range of products through major retailers and online platforms. Alongside the Black & Decker brand, other brands under the Stanley Black & Decker umbrella are also available in the Canadian market, including DeWalt and Stanley, each catering to different segments of consumers and professional users. Black & Decker’s presence in Canada reflects a strategy focused on accessibility and broad market appeal, without necessarily emphasizing premium or specialized products. The brand has maintained recognition through a combination of product availability, brand familiarity, and distribution partnerships, rather than through a strong emphasis on high-end positioning. Despite changes in ownership structures and manufacturing strategies over the years, the brand remains a consistent part of the Canadian retail landscape.